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Eric Clemens – A Mover & Shaker

Acroment President & CEO, Eric Clemens has been named to the 2011 Class of Movers & Shakers by the Cleveland Professional 20/30 Club and Inside Business!  According to the 20/30 Club’s website:
“We define these individuals as persons who give selflessly for their community, are involved in working with local non-profits as volunteers or Board Members, or are up-and-coming leaders in the community or business they are affiliated with.”

We are very proud and honored to have Eric as our leader and are extremely pleased to offer our sincere congratulations.

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Why I Use Grooveshark

Although I love iTunes and have almost all of my CDs loaded into it, I don’t listen to it as often as I use Internet radio.  The beauty of Internet radio is that it gives me options to hear something new without purchasing songs!  That being said, I used to think that Pandora was everything.  With Pandora, you can enter a song or artist that you like and it will play you songs that are musically similar.  I loved it and used it so much that by the end of each month I had already used my allotted free playing time.  Once that happened, the site prompted me to pay for the few days left in the month.  After thinking it over, I decided that I did not want to pay for unlimited and ad free access (although it is only $36 for a year subscription), I did some searching and found Grooveshark.

To this point, I haven’t had to pay a dime and I’ve been listening to it continuously.  Grooveshark works a little differently than Pandora – more like Playlist.com.  Pandora builds a play list for you based on your suggested song or artist, while Grooveshark and Playlist.com allow/force you to build your own play list.  I have been able to find all the songs I like,  make my own play list and also can even listen to play lists made by other people who have the same taste in music that I do; all for free.  Its similar to Pandora in that it provides free Internet radio but the biggest bonus, no commercial interruptions (Pandora certainly interrupts to sell you something)!  At this point I have to say that I no longer have a use for Pandora.  I’m now thinking that Grooveshark is everything!

Just so we are clear, I still like to have my iPod for when I’m traveling.  Unfortunately, there’s not currently a Grooveshark app for the iPhone.  So, with all of that said feel free to check out my Grooveshark playlist: prinlzbth!  Happy listening :)

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The Amazon Kindle Experience

Apparently I was a good boy this past year and I received an Amazon Kindle for Christmas!  I hadn’t really had a good opportunity play with it until a recent trip that I took with the family.  I just got back yesterday so I figured I’d jot down a few thoughts while the experience was fresh in my mind.

First off, the details on what exactly it is I’m reviewing.  I got the Kindle (Wi-Fi) edition.  To get the skinny on this unit directly from Amazon you can check it out here: http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M/

First off, when you get the package there’s some verbiage on the outside of the box telling you just how easy it’s going to be to open the product.  I’m here to tell you that it’s absolutely true.  It’s SO irritating to get a new product that’s bogged down with packaging and really difficult to open.  This one isn’t.  Thank you Amazon.

When making out my Christmas wish list, I decided to go with the Wi-Fi version (rather than the 3G version) for a couple of reasons.  First, it’s $50 cheaper right off the bat.  Amazon has done a great thing with their pricing, as well as getting their products into stores like Target.  Secondly, I live in a rather “connected” world where I’m always around a wireless network (home, work, Starbucks, etc.) so I didn’t foresee the need for the 3G service.  The only time you really need connection is when you want to download a book.  There is an experiential web browser available but I’ve got a Blackberry and a laptop so I don’t think I’ll be doing all that much “surfing” on my Kindle.  There’s also the Kindle DX version available, but I was looking for someone small and cheap so I didn’t even consider this larger MUCH more expensive ($379) version as an option.

The Nuts & Bolts:

  • 6″ diagonal screen.  If you’re like, you can modify the screen orientation to either landscape or portrait.
  • 8.5 ounces
  • Can hold 3,500 books.  I don’t know about you, but I haven’t read 3,500 books in my lifetime… I don’t think.
  • Battery life of 1 month (wireless off) or 3 weeks (wireless on)

Pros, Cons & General Observations:

It Looks Like A Book – I’ve never used an e-reader before so I wasn’t sure exactly how this would be.  I’m on a computer all day every day so I was a little worried about my eyes getting tired looking at yet another screen.  I’m happy to report that I read quite a bit with no noticeable eye strain.

It’s Light, Small & Thin – If you’re traveling, this is going to be a HUGE pro.  About the size of a typical paperback and  thinner than a pencil this is a very easy unit to tuck into a briefcase or carry on. I’ve seen commercials where people put them in their back pocket as well.  Not sure that I’d suggest that as I don’t know how well the screen would do with someone sitting on it but nice to know that you could.

No Back Light – I suppose I’d put this in the “con” column but it could also be a “pro” from the eye strain perspective.  You need to be in a well lit area to read a “normal” book and that holds true with the Kindle as well.  If you’re in the dark you’re not reading with this unit.  Not a huge deal if you’re coming from the paper book world but something to note.

Black & White – When I was doing my research, I was looking at some other readers including the Nook, iPad, etc.  For some reason I got it in my mind that I needed an e-reader that showed colors.  Then I realized that 99.99% of the books that I read are nothing but black text printed on white paper.  That’s exactly what the Kindle provides.  If you’re a big magazine or USA Today reader then you may want to think twice about solely black and white Kindle, but otherwise you’ll be good to go.

Bookmarks & Such – I’m not a “look up the word” kind of guy when I’m reading.  If I don’t know a word I plow on through and try to figure it out as I go.  That said, if you’re the type of person who like to understand every word of what you’re reading you’ve got a built in dictionary, the ability to bookmark and highlight passages, add your own notes and annotations and search the book.  Very cool.

Forward/Back Buttons – On either side of the Kindle there are forward and back buttons for “turning” the pages.  There is a large and a small button on both sides.  I would have assumed that the large button on the right turns the page forward (which it does) and the large button on the left turns the page backward (which it doesn’t).  In actuality, BOTH large buttons turn the page forward and both small buttons turn backward.  Not a huge deal, but took some getting used to.

Pages Vs. Locations – Rather than keeping track of “pages” on the Kindle, it keeps track of “locations”.  In addition, there is a small percentage indicator at the bottom of the pages letting you know how far you are through the book.  You can jump to any location in the book from the menu.  An oddity that I’ve found is that when I turn on my Kindle from sleep mode, I’m not always on the exact location I was before.  Never too far off, but one or two locations either way.  A minor irritation but something I’ve gotten used to.  This is probably my fault cause I tend to stop “mid page” when I’m reading rather than at the end of a chapter.

The Books – In general, Kindle versions of the books are much cheaper than paperback (and definitely hardback) editions.  It’s Amazon’s vision to have, “every book ever written, in every language, available in 60 seconds from anywhere on earth.” That’s pretty cool.  I was worried about tying myself to a specific format (Amazon) but they’ve already got 800,000 titles available as well as 1.8 million out-of-copyright titles. It’ll be a LONG time before I read all of that.  I can no longer go to a library and check out my books, but Amazon has implemented Book Lending which allows you to let other Kindle users “borrow” your books for a couple of weeks.  For my wife who’s HUGE into being “Green” she loves the fact that I’m no longer contributing the “killing of trees” for my books.

So there you have it.  Sorry for the long winded post.  There are certainly more detailed comparisons and reviews out there, but that’s the stuff that stood out in my mind.  I couldn’t be happier with my Kindle and with a few minor exceptions I’d definitely recommend it for avid readers out there.  I’ve got a couple of authors that I’ll always pick up hard copies of their work (Robert B. Parker), but for the overwhelming majority I’m going digital.

Also, be sure to check out Eric Clemens’ review of the Kindle 2 here.

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Hidden Gem In Your Facebook Profile

Before I get started I wanted to say thanks to Eric Clemens and the rest of the Acroment crew for the very warm welcome.  It’s been awesome so far and I’m very much looking forward to working with Acroment, FastWebUpdates and our clients!

I’m a big social media guy which to my mother means “computer stuff”.  I often try to explain what I do to her and I typically don’t get much past “Internet” before her eyes glaze over (love you Mom).  She recently asked me what “The Facebook” is all about and in my efforts to explain it to her I took a look at my own profile and I stumbled across something I’d never seen before.

If you’re currently Facebooking (is that a word?) then you know that they tend to change things on a pretty regular basis.  One change that they put in with the latest modifications to your profile page is a great little tool called “SEE FRIENDSHIP”.  This link on the right hand side of your friend’s profile gives a you a quick glance of your history with a certain person.  At a glance you can see the following:

  1. How many photos you have been tagged in together
  2. How long you’ve been Facebook friends
  3. Wall posts between the two of you
  4. Events you’ve attended together (or events that you BOTH have attended)
  5. Comment history
  6. Pages you both “like”
  7. Mutual friends

This is an OUTSTANDING resource if you’re looking to cut down on the number of connections you’ve got on Facebook or you’re looking to see how you’ve interacted with an individual.  It’s also just kind of cool to look back at your personal history with one of your friends.  NOTE: One thing that’s NOT here that I’d like to have seen is a chat history with the person.  Perhaps this is something we can look forward to in the next profile change.

And while you’re on Facebook checking this out… why not interact with Acroment!

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Acroment Welcomes Greg Bellan

Please help me in welcoming a new member to the Acroment team Director of Marketing, Greg Bellan

Greg brings 13 years of Marketing, Project Management and IT/Web Development experience and comes from a varied background.  During his career, Greg has worked for companies in consulting, health care, banking and retail in both marketing and project management roles.  He has a background in SEO (search engine optimization), SEM (search engine marketing)  and specializes in building brand recognition through online marketing activities.  We are excited about the experience that Greg brings not only to Acroment but also to our client base.  In addition to his duties as Director of Marketing for Acroment, Greg is the Director of Delivery for our web development firm FastWebUpdates.com.

If you have not yet had the opportunity to interact with them, I am sure you will soon.

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